PRIVATE MEDIA GROUP SIGNS DEFINITIVE AGREEMENT TO ACQUIRE LEADING ONLINE DISTRIBUTION PLATFORM SUREFLIX TO ENHANCE GLOBAL DIGITAL DELIVERY POSITION

BARCELONA, Spain, October 14, 2009, Private Media Group (PMG), Inc. (NASDAQ GM: PRVT) announced today that it has signed a definitive agreement to acquire Sureflix Digital Distribution (“Sureflix”), the world leader in digital distribution of premium gay content and owners of maleflixxx.tv, splashshots.com, as well as its extensive international affiliate platform, in exchange for common stock of Private. The acquisition extends PMG’s position as the leading global distributor of premium adult content and gives the company a leadership position in a key vertical market. This acquisition follows the January acquisition of Gamelink, a global leader in VOD, and adds a new market segment to PMG’s enviable distribution channels in IPTV, Broadcast, Mobile, and DVD.

Commenting on the Company’s decision to make this acquisition, Ilan Bunimovitz, Chief Executive Officer of Private explained: “This acquisition is the next step in the ongoing expansion of our global digital media platform. It adds another dimension to our platform and broadens our market knowledge. In 2009 we entered the VOD and US markets through the acquisition of GameLink. We completed a joint venture with BlueBird Films, utilizing our distribution platform to bring their movies to market in multiple channels worldwide. With Sureflix, we are extending our platform and expertise into the gay market. We will continue to expand our reach by building solutions, partnering when necessary, and acquiring companies that enhance the value of our platform. Sureflix was an important deal, but it must be viewed in the context of an aggressive growth plan fueled by solidifying our position in emerging markets, completing accretive acquisitions that fill strategic gaps and growing our share in existing markets by aggregating premium content for our global network.”

Speaking about the synergies between Sureflix and Private, Eric Johnson, President of Sureflix, said: “It is hard to imagine a better fit across all aspects of a deal. Sureflix wanted stronger penetration into distribution channels that Private dominates. Private wanted a strong entry into our vertical and access to territories we have been developing for years. Sureflix wanted access to Private’s core product with a broad ecommerce platform. The list of complementary attributes goes on and on. As part of Private, we will be able to offer producers the most developed distribution network in the industry and like Private, we occupy far more shelf space in our existing channels by delivering a broad catalog of premium content. This deal opens many revenue channels and allows us to deliver the distribution muscle of a storied international brand to our premium catalog.”

The definitive acquisition agreement was signed on October 9, 2009 and the transaction is expected to close in November 2009. The acquisition agreement provides for the issuance of 3,900,000 unregistered shares, or 6% of total shares outstanding following issuance, of Private common stock to the owners of Sureflix and related companies upon completion of the acquisition, and up to an additional 2,100,000 shares of Private common stock based on earnout targets.

The combined pro-forma revenue of the two entities for the six months ending June 30, 2009 was USD 19.3 million compared to USD 16.0 million in revenue for the same period for Private alone, a 21% difference.

About Sureflix
Sureflix is a leading global supplier of adult programming. Sureflix operates a vast network of pay-per-view VOD Websites and has a North American broadcast presence. Sureflix represents premium production studios in the various worldwide television broadcast markets (cable, satellite), mobile, IPTV as well as the various Internet VOD markets. Sureflix has not only in-depth knowledge of adult programming, but also significant VOD technology and marketing expertise. Sureflix launched its flagship site in 2001 and has continued, with steady growth across all markets since this point.

Visit sureflix.com for more information.

About Private Media Group
With its over 40 year track record, NASDAQ listed Private Media Group (PRVT) is a brand-driven world leader in adult entertainment, operating a global content distribution network with a wide range of platforms including mobile telephone handsets via 85 network operators in 36 countries, digital TV via 35 platforms in 18 countries, broadband Internet, television broadcasting, DVDs and magazines. Private Media Group owns the worldwide rights to its extensive archive of high-quality content, and also licenses its Private and “Silver Girls” trademarks internationally for a select range of luxury consumer products. Private is the world’s preferred content provider of adult entertainment to consumers anywhere, at any time and across all distribution platforms and devices.

Corporate site: prvt.com, consumer site: private.com

Disclaimer
This release contains, in addition to historical information, forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended, which reflect the Company's current judgments of those issues. Forward-looking statements in this press release include expectations about the timing of the merger and the satisfaction of closing conditions to the transaction, including the receipt of regulatory approvals. Actual results may differ materially from those contained in the forward-looking statements in this press release. Private undertakes no obligation to, and does not intend to, update these forward-looking statements to reflect events or circumstances occurring after this press release. You are cautioned not to place undue reliance on these forward-looking statements, which speak only as of the date of this press release. In addition, because those statements are forward-looking and apply to future events, they are subject to such risks and uncertainties, which could lead to results materially different than anticipated by the Company.

For further information please contact:
Simon Jordan
Marketing Department
Private Media Group
Tel  +34 93-620 80 90  +34 93-620 80 90
simon.jordan@private.com

SOURCE: Private Media Group